ATP Tour

Engine delivered a complete suite of Web3 and generative art products and services for ATP, the governing body of the men's professional tennis circuits.

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ATP Tour

Project details

Association of Tennis Professionals (ATP)
Project date
August–November 2022
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Service type


In the lead-up to their November 2022 finals tournament in Turin, Italy, ATP sought to create an NFTs partnership to solidify their entry into the Web3 space. With a delivery requirement of under three months and with no prior experience in launching an NFT project, ATP needed support in artist and Web3 developer research, contract writing, strategic marketing, and storytelling.

Custom solution

Engine developed a suite of Web3 and generative art products and services to successfully position ATP at the intersection of sports, data, art, and technology. The project, which sold out in minutes, shows how data, art, collectibles, and live events can combine into beautiful outputs.

  • Smart contract development and deployment on testnet and mainnet, along with access to AB APIs, rendering tech, and file storage.
  • Use of in-match sports data to celebrate 300 impactful moments from the 2022 ATP Finals.
  • Marriage of real-world data with unique 1/1/X art works.
ATP Tour
ATP Tour