ATP Tour
How ATP Tour partnered with Art Blocks Engine to sell out their NFT project in minutes, generating over $650,000 by merging sports data with generative art.
Project details
Background
In preparation for their November 2022 finals tournament in Turin, Italy, Association of Tennis Professionals (ATP) sought to make an entry into the Web3 space through NFTs. Facing a tight deadline and having no prior experience with NFT projects, ATP required comprehensive support, including:
- Artist and Web3 developer research
- Contract writing
- Strategic marketing
- Storytelling
Custom solution
Engine provided a tailored suite of Web3 and generative art products and services, successfully positioning ATP at the nexus of sports, data, art, and technology. Our solution included:
- Smart Contract Development: Handled the development and deployment of smart contracts on both testnet and mainnet, ensuring secure and efficient transactions.
- Technology Integration: Provided access to robust APIs, advanced rendering technology, and secure file storage, enabling seamless integration with ATP's existing systems.
- Data-Driven Art: Leveraged in-match sports data to create unique “1 of 1 of x” artworks, merging real-world data with generative art to celebrate 300 impactful moments from the 2022 ATP Finals.
- Comprehensive Support: Guided ATP through every step of the project, from artist and Web3 developer research to strategic marketing and storytelling, ensuring they were well-prepared and confident in their NFT launch.
LOVE Tennis Art Project
A collaboration between the ATP Tour, Art Blocks Engine, and artist Martin Grasser, LOVE is a collection of unique digital artworks that uses in-match sports data to celebrate impactful moments from the 2022 Nitto ATP Finals in Turin, Italy.
