Sotheby’s

Background

Sotheby’s sought a partner to power their generative art program, starting with the first on-chain project from Vera Molnár, a 99-year-old generative art pioneer and one of the first women to use a computer in her art practice. They needed a technology solution capable of providing minting, on-chain art storage, and a Dutch auction mechanism.

Custom solution

Art Blocks Engine provided a comprehensive suite of Web3 generative art products and services, ensuring the project's successful launch. Our solution included:

• Smart Contract Development: Developed and deployed smart contracts on both testnet and mainnet, incorporating access to robust APIs, rendering technology, and file storage.
• Training and Support: Delivered training sessions to Sotheby’s partners, enabling them to effectively utilize smart contract functions.
• Artist Staging Site: Created a dedicated staging site for Vera Molnár and Martin Grasser, allowing seamless testing and refinement of artworks before the official launch.
• Branded Mint Site: Connected Sotheby’s with a Web3 developer to build a branded mint site, using a customized front-end template tailored for generative art projects.
• Marketing Collaboration: Collaborated on joint marketing efforts to maximize visibility and engagement for the project.
• Continuous Technical Support: Provided ongoing technical support throughout the pre-launch, launch, and post-launch phases.

Our partnership led to the rapid sellout of all 500 editions during the Dutch auction, generating 550 ETH ($2.1M) at the time of sale. The project has continued to thrive, with secondary trading volume surpassing 1600 ETH ($6.1M) to date.