TRAME

Background

With a flagship business centered on hand-crafted, artisan physical goods, TRAME wanted to explore the potential of translating their artistry into the digital space. They were eager to use Engine Flex to power their minting experience and connect with a network of artists and the Art Blocks community.

Custom solution

Art Blocks Engine delivered a comprehensive solution to meet TRAME's specific needs. Key components included:

• Smart Contract Development: Provided the smart contract to power TRAME's digital experience, resulting in approximately $60,000 in sales on the first day.
• Premium Tokens: Enabled collectors to purchase tokens that included a physical tapestry, which sold for 3.7 times more than standard tokens.
• Artist Connections: Connected TRAME with established artists within the Art Blocks ecosystem, attracting high-quality talent for their projects.
• Marketing and Activation: Collaborated on marketing efforts and activations during NFT Paris to boost project visibility and engagement.
• Industry Expertise: Provided industry-informed input to help TRAME bring high-quality manufacturing to life through generative technology.

This partnership showcased how TRAME could blend its traditional craftsmanship with generative technology, resulting in significant revenue and enhanced collector value. TRAME has since followed the success of its initial release with additional digital and physical products, working with Art Blocks Engine and artists within the Art Blocks ecosystem to produce generative mirrors, chairs, and stained glass in 2024.