Verse
How Verse utilized Art Blocks Engine to implement a custody-model of generative art, enhancing their gallery offerings and attracting new collectors.
Project details
Background
Having previously sold NFTs to their collectors, Verse Galleries sought to expand their offerings by incorporating generative art into their projects. Using a custody model that allowed collectors to pay in USD, they aimed to leverage Engine Flex to enable machine learning projects—storing machine learning datasets on IPFS and integrating them into generative scripts.
Custom solution
Art Blocks Engine developed a tailored custody-model solution for Verse Galleries, achieving the following:
- Engine Flex Contracts: Deployed Engine Flex contracts, enabling Verse to collaborate with artist Mark Webster on a machine learning generative project.
- Custom Contract Adjustments: Provided contract tweaks for added customization to meet specific project needs.
- Seamless Integration: Integrated Engine technology into Verse’s existing product, supporting both generative and non-generative minting processes.
Our approach led to the sale of 150 editions at approximately $300 each, totaling $45,000 in initial sales and generating over $50,000 in secondary trading volume.
Hypertype by Mark Webster
Emotion is an important part of human experience, but also a difficult concept to quantify. In a world where machines are being harnessed to do just this, Mark’s practice has developed from a curiosity to understand these complex technologies, question their algorithmic biases and explore the breadth of our emotional spectrum as human beings. In his debut solo show, Hypertype collectors can generate outputs from this core research data set.
